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Marketing exposure : ウィキペディア英語版 | Marketing exposure Marketing exposure is the amount of funds invested in a particular type of security and/or market sector or industry and usually expressed as a percentage of total portfolio holdings. It is also simply known as "exposure." 〔http://www.investopedia.com/terms/m/marketexposure.asp〕 Exposure is the product of a marketing strategy, and once the strategy is implemented it is only a matter of time before exposure is put into action. Consumers recognize "marketing exposure" when the company creates and promotes a campaign. There are three types of marketing exposure: intensive, selective, and exclusive.〔"Marketing Strategy." The IEBM Encyclopedia of Marketing. Ed. Michael J. Baker. London: International Thomson Business Press, 1999. 161-87. Print.〕 ==Overview== Marketing exposure is put into action after a marketing strategy has been implemented. In the marketing world, exposure is a number within a portfolio. In the consumer world, exposure is a company's campaign or brand that is trying to market specific products to help service the consumer. It is also a way to make a business stand out in the marketplace. Without marketing exposure, campaigns would be non-existent and therefore companies would suffer.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Marketing exposure」の詳細全文を読む
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